On Jan. 9, Tiffany announced that it would publicize the origin of diamonds of 0.18 carats or more used in its products to customers from now on. Customers can obtain relevant information at a glance by displaying corresponding labels when choosing products at the counter. After the completion of shopping, customers will get a special column of origin traceability information on product packaging boxes and product certificates.
“It took us 20 years to achieve this without increasing consumer spending,” Anisa Kamadoli Costa, Tiffany’s Chief Sustainable Development Officer, said in an interview with Women’s Wear Daily. “We have been working to integrate the concept of sustainable development into our supply chain, and now we have taken the first step in this process.”
According to Alessandro Bogliolo, Tiffany’s chief executive, in a statement, this is indeed only Tiffany’s “first step”. According to Bogliolo, Tiffany has developed a “2020 plan” and by 2020, Tiffany “will publish to consumers traceable information about every link of the supply process, including where diamonds are cut and polished.”